Act as a platform for the participants to brainstorm for something which could possibly become the next big thing in entrepreneurship. The program gives exposure to participants on various entrepreneurship concept and creative idea in solving problems as well as cultivating cooperation among the participants through several activities. Along with that, participants would also learn many business-related concepts such as ‘Business Model Canvas’, ‘Validation Board’, ‘Business Pitching’ and a lot more.

Participants for the event are not limited to UTM students only, other universities students and even school students can join the program as well. The students are separated into groups where they brainstorm and later present their start-up ideas in front of entrepreneur judges.

Mentors from various background will guide the participants in planning and executing their business plans and ideas. Usually those mentors are UTM alumni and lecturers who have vast knowledge and experiences in entrepreneurship, as well as entrepreneurs, who have successfully set up their own household start-ups ventures.

The winner and 2 runner-ups will receive cash prizes and if they are lucky they might even get special prizes from the organizers. One example of those special prizes given to one our previous participant is getting a co-working space at MaGIC and having the opportunity to join MaGIC Pre-Accelerator Bootcamp. In another instance, TXT announced to provide a co-working space and fund for project development, as well as mentorship from TXT, for the winners.